7:30 – 8:30 a.m.

Registration and Networking

8:30 – 8:45 a.m.

Welcome: Anne Deeter Gallaher

8:45 – 9:45 a.m.

Keynote 1:  Kristie Wells— Becoming a Social Business Requires Courage, Innovation, Experimentation, Understanding…And Pixie Dust.

Businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits, but how? How do you rise above the noise to deliver a compelling and differentiated customer experience that will help you not only survive, but thrive. This is not just about building great products or providing great customer support, but how to transform your business to earn the trust needed to fully serve your market – internally and externally.

Stephanie Gehman to introduce Kristie Wells.

9:45 – 10:30 a.m.

Panel 1: From the C-level: Why Should Business Engage
Facilitator—Anne Deeter Gallaher

  • Richard E. Jordan II, CEO, Smith Land & Improvement
  • Kathleen Pavelko, President, WITF
  • Dr. Kim Phipps, President, Messiah College
  • Dan Kerr, Director of Energy Services, McClure Company, Harrisburg

10:30 – 10:45 a.m.

Morning Break

10:45 – 11:30 a.m.

Panel 2: Mobile Marketing and Apps: The Potential to Grow Your Business with Mobile and Web Apps
Facilitator—Andrew J. Dymski

  • Sam Abadir, Co-Founder, appMobi
  • Kevin Smith, Communications Director, PA Breast Cancer Coalition
  • Alan Brocius, Owner, New Age Lead Generation; Kevin Smith, PA Breast Cancer Coalition

11:30 a.m. – 12:15 p.m.

Panel 3: Public Relations and Social Response
Facilitator—Roy Wells, Triad Strategies

  • Deb Weinstein, Owner, Strategic Objectives, Toronto, Canada
  •  Megan Healey, Anchor, WHTM ABC 27
  •  Ed Martin, Director Marketing Excellence and CSR Insights, The Hershey Company, Hershey.

12:15 – 1:15 p.m.


1:15 – 2:00 p.m.

Panel 4: Analytics, Measurement, and Monitoring: Proving Social Media’s Business Value
Facilitator—Sherry Christian

  • Ryan Sauers, Owner, Sauers Consulting, Atlanta
  • Susan Ewing, Digital Director, HHRVB, Harrisburg
  • Sharron Zimmerman, Senior Public Relations Specialist, Auntie Anne’s


2:00 – 2:45 p.m.                     

Keynote 2:  Mark Schaefer – Internet Layer Six: The Future of Customer Engagement

Kathy Snavely to introduce Mark Schaefer.

2:45 – 3:00 p.m.

Afternoon Break

3:15 – 4:00 p.m.

Panel 5: Social Media’s Place in Your Marketing Strategy
Facilitator—Hal Good, Federal Procurement, Frederick County, MD

  • Joanna Phillips, Marketing, Phillips Crab House, Baltimore
  • Stephanie Gehman, Manager, Marketing and CS, HIA, Harrisburg
  • Sara Bozich, Writer and Blogger, Harrisburg.

4:00 – 4:30 p.m.

Closing Address: John Kirkpatrick, Publisher of The Patriot-News
Dan Christ to introduce John.

4:30 p.m.

Farewell & Segue to Reception: Anne Deeter Gallaher