Susan is responsible for the creation, development, and maintenance of the Hershey Harrisburg Regional Visitors Bureau’s social media marketing initiatives. She oversees reputation monitoring tools, implements digital online strategies for achieving greater impact, assists with design and analytics aspects of bureau website, produces web videos, and contributes to search engine optimization efforts. Susan also works as a consultant speaking to organizations and businesses throughout central Pennsylvania about the use of social media marketing for business.
Active in her community, Susan serves on the board of directors for The Nativity School of Harrisburg, an independent middle school for boys of low-income families from the city of Harrisburg; on the Community Advisory Committee for Harrisburg Academy; and on the founding board of Harrisburg Social Media Club. She served as the co-chair of the 2010 Business Women’s Forum Marketing committee. Susan volunteers with Junior Achievement and teaches financial literacy to middle school boys and girls. She is a member of the Pennsylvania Public Relations Society (PPRS); International Association of Business Communicators (IABC); and Harrisburg Young Professionals (HYP).