Master communicator, marketer and entrepreneur, Deborah Weinstein, is co-founder, partner and president of Strategic Objectives, an international award-winning, full-service public relations agency that delivers smart ideas and better solutions to many of Canada and the world’s leading brands. Headquartered in Toronto, Strategic Objectives is IABC/Toronto PR Agency of the Year 2011 and employs more than 40 top public relations professionals.
Deborah, who received the Queen’s Golden Jubilee Medal for Outstanding Contribution to Canada and its Communication Industry, started her career as a broadcast journalist at CBC and CTV Networks. Today she leads her team and her clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that drive social influence, brand awareness, acceptance and sales. To learn more about Deborah’s life and times as a PR entrepreneur, please click here.
Deborah, who is obsessed with the power of traditional and social media to engage and enlist consumer buy-in, is a lively storyteller and insightful speaker on the brave new world of social marketing. She eagerly awaits publication of her chapter, Social Mandate, in the new Social CMO Book, expected later this fall.
Deborah is hyper-active on Twitter @debweinstein.