Kristie Wells has spent the past 25 years helping organizations understand, engage and support their customers to strengthen their brand, improve their products and create better experiences for all stakeholders, internally and externally. While her roles and titles have changed over time, her passion to connect people, ideas and resources remains at the core of all she does.
Most of Kristie’s professional life has been spent in and around technology companies, with an emphasis on bridging the gap between technology and people. This has been accomplished in sales, marketing, customer support, community management and senior leadership roles. Core to each of these positions is developing education and mentoring programs, which is most prominently been displayed in her work as President of Social Media Club, a not for profit industry association and community organization she co-founded in 2006.
Mark Schaefer has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University. Mark is the author of The Tao of Twitter.