Social Media at Work 2015
April 24 @ Harrisburg University

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The Harrisburg region’s  premier  social business conference.  Hosted by the Harrisburg Social Media Club and Harrisburg University, our promise is “A day well spent!”

As business owners and communications professionals, we believe in Return on Investment. We also believe in Return on Information and Return on Influence. Join us on April 24, 2015, at Harrisburg University and you’ll receive all three—in excess.

We understand the power of information and the opportunities for business to grow and prosper based on “first knowledge.”
Every panelist and facilitator, as well as our distinguished keynotes, is a social media soldier. We are in-the-trench practitioners and living case studies.

We look forward to tweeting with you, learning from industry giants, and creating game-changing content together!

With Mark W. Schaefer (@MarkWSchaefer) and Pam Moore (@pammktgnut) in the house, it’s going to be a #SMatWork15 trending kind of day!

Keynote Speakers


Mark Schaefer

Mark has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University. Mark is the author of The Tao of Twitter, Return on Influence, Born to Blog, and The Content Code.

Pam Moore

Pam aka “Pam Marketing Nut” is the CEO & Co-Founder of Marketing Nutz, an agile, full service experiential social brand, digital & content marketing agency that helps businesses not just “do social” or “be social”, but be socially relevant. Pam is ranked by Forbes as a Top 10 Social Media Power Influencer (#5), is an avid keynote speaker and best selling author. She has 15+ years’ experience helping entrepreneurs to Fortune 100 organizations build winning brands and integrated platforms that sustain business and life. Pam believes we must first inspire our audiences to connect, we then focus on building relationships by helping them achieve their goals. Inspire – Connect – Achieve is her motto in both life and business.

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Event Sponsors



Central Penn Business Journal




Exigo Digital Marketing



Learn More About Sponsorship Benefits.

Event Agenda

1 p.m. Welcome:

Anne Deeter Gallaher

1:15 p.m. Keynote:

Pam Moore, International Social Media Marketing Professional

2 p.m. Breakout A

Panel One:

Starting with Facebook for Business

Kathy Snavely

Kathy is an adjunct business professor at Harrisburg Area Community College, as well as owner of Lightkeeper Consulting. She is a recipient of the Pennsylvania’s Best 50 Women in Business award, the Lebanon Valley Chamber of Commerce’s Athena award, and has been ranked among the top 100 marketing professors on Twitter by Social Media Magazine, as well as the top 50 business professors on Twitter by

Kevin Juliano

Kevin is the digital media manager at Pennsylvania Association of Realtors®. He is responsible for the online footprint of the organization and developing new strategic avenues for connecting with members in ever-changing digital landscape.

Matt Hannaford

Marketing Coordinator, Shentel

Panel Two:

The Power of Visual Social: From Infographics to Instagram

We have all heard the phrase, “A photo is worth a thousand words.” In the age of social media, a photo is also worth a thousand likes! Join us for this example-rich panel, where we’ll discuss why your target audience is drawn to infographics and how to transform every day data or social media content into branded visuals that excite, educate and inspire. We’ll also share some of the brands who are leveraging visuals to achieve higher brand awareness and engagement, including Hershey Entertainment and Resorts.

Quinn Bryner

Vice President and Social Media Strategist at Tierney.

Kathleen McGraw

Director of Communications, Hershey Entertainment & Resorts.

2:50 p.m. Coffee/Break

3 p.m. Breakout B

Panel Three:

Google Analytics for Decision Making, Not Reporting

Do you study analytic reports and wonder what they heck they really mean? If so, you are not alone, many just read over them then never give the report a second thought. Google Analytics is a tool used for making smarter business decisions, not just reporting visits. In this panel you will learn that Google Analytics is not for nerds or geeks, but rather a useful business tool. The panelists will suggest ways to utilize the tools to not only improve your digital business, but also your bottom line.

Melissa Stiles

Melissa is the Marketing Manager at Storage Asset Management uses Google Analytics to understand how to monitor and improve exposure for various storage sites.

Alan Brocious

Alan is the CEO of Exigo Digital Marketing and is Google Analytic certified and works with small, medium and large businesses to use Google Analytics to improve their marketing and advertising.

Panel Four:

Opinions Are My Own: What Can You Tweet? Compliance with Company SM Policies and Government Regulations

You know your business needs to be present on social media, so what’s holding you back? If the limiting forces are industry regulations or government oversight, the answers are plenty and onerous. Hear from local experts about how they navigate the perilous compliance shoals and engage with their communities despite the challenges. Takeaway practical examples from practitioners who walk the walk every day.

Tara K. Eisenhard

As the Social Media Manager, Tara Eisenhard is the “face” behind Facebook and Twitter for the Pennsylvania State Employees Credit Union (PSECU). Since 2008, she has championed PSECU’s social efforts in the form of research, training, policies/procedures and interaction with the social audience. Outside the credit union, Tara is the author of the blog, Relative Evolutions.

Jason Kirsch

Jason is a brand, marketing and public relations executive with 19 years of progressive experience principally in health care and financial services. As Senior Director, Communications and Brand, for Capital BlueCross, Jason is responsible for leading strategic branding, marketing and communications initiatives, with a focus on evolving the organization’s brand for the shift to a consumer-driven health care market.

Adam Santucci

Adam is an attorney with McNees Wallace & Nurick LLC and practices in the Labor and Employment Law group. He provides proactive advice and counsel to both public and private sector employers on a wide range of labor and employment law issues. Outside of work, Adam is the president of the Humane Society of Harrisburg Area.

Claudia M. Williams

Claudia founded The Human Zone LLC in 2015 after she spent more than a decade as a practicing attorney representing public, private and non-profit organizations. Most recently, Claudia served as Associate General Counsel, Global HR & Litigation, for The Hershey Company, an $8 billion global CPG company. Claudia current serves as an Advisory Board Member of The Salvation Army (Greater Harrisburg) and a member of the Hampden Township Planning Commission. She was selected by the Central Penn Business Journal as one of its 25 Women of Influence in 2012 and was honored within the legal industry as one of the top employment attorneys in the Commonwealth of Pennsylvania.


4 p.m. – Mark W. Schaefer, Author, Blogger, and Globally Recognized Social Media Consultant


5 p.m. Closing – Anne Deeter Gallaher


The University is located at 326 Market Street in Harrisburg. The event is scheduled from 1:00 p.m. to 6:00 p.m.. at the University. If you’re walking to the University, there are entrances on Market or use the Revolving Door Entrance on 4th. Additionally, the University is accessible via the ground floor of Strawberry Square. Please check in at the security desk when you arrive. The attendant will assist you with getting to the 14 Floor.


Make plans to arrive at the University around 12:30 a.m.. Sessions start at 1:00 p.m.


There is a Standard Parking Authority lot located within the University accessible from 4th Street. Cost for parking in the Standard Parking Authority garage is $7.00 for 0-2 hours. Kiosk for parking accepts cash only. You must pay in the lobby prior to trying to leave the garage. When you park, please take your parking ticket with you and go the elevators. There are additional parking lots at the Hilton and 5th Street. Both are within easy walking distance.


If you park in the Standard Parking Authority lot in the building, you must first go to the lobby. Press Lobby or 1 at any of the elevators kiosks and you will be directed to the lobby. The kiosk will direct you to the appropriate elevator car. Additionally to return to the parking deck from the lobby, press P and the floor number where you parked. (for example P5 if you parked on the 5th floor). The kiosk will direct you to the appropriate elevator. Additional information on parking rates, operating the elevators, and directions to the University are found online here.


We cannot validate parking. You must pay your ticket (cash only) in the machine that is located in the lobby. You also need your ticket when you get to the ‘gate’ itself. To get back to the parking desk from the lobby, press P and whatever floor you parked. The Kiosk will direct you to the appropriate elevator.
Should you need assistance at any time during your visit to the University, please call the Security Desk at 901.5180. We hope you enjoy the event.

Venue Details

326 Market St, Harrisburg, PA 17101 

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