The Harrisburg region’s premier all-day social business conference. Hosted by the Harrisburg Social Media Club and Harrisburg University, our promise is “A day well spent!”
As business owners and communications professionals, we believe in Return on Investment. We also believe in Return on Information and Return on Influence. Join us on April 25, 2014, at Harrisburg University and you’ll receive all three—in excess.
We look forward to tweeting with you, learning from industry giants, and creating game-changing content together!
With Mark W. Schaefer (@MarkWSchaefer) in the house, it’s going to be a #SMatWork14 trending kind of day!
Social media marketing is maturing and it is getting more difficult to cut through the clutter. Where is it all leading? Marketing expert, author, and consultant Mark Schaefer will lead us into the future. His third book, titled Social Media Explained, will be released in February 2014.
How to set up a Facebook page, how to build a community, and how to create content are critical components of a Facebook marketing approach. Professor and entrepreneur Kathy Snavely shares beginning steps to adding Facebook into your marketing strategy.
How to set up a Twitter account, how to follow and attract followers, and how to share meaningful content on Twitter. Professor and entrepreneur Kathy Snavely explains the business benefits of engaging on Twitter.